How to Use QR Codes in Print Marketing (Posters, Flyers, & More)

Created on 12 April, 2025 • 7 views • 2 minutes read

Learn how to add QR codes to your print materials like flyers, posters, and brochures. Get free, print-ready QR codes from GetQR—no watermark or sign-up required.

Print is not dead—it’s evolving. And one of the smartest ways to bridge your offline and online presence is by adding QR codes to your flyers, posters, brochures, packaging, and other printed materials.

In this guide, we’ll walk you through exactly how to use QR codes in your print marketing, the best practices to follow, and how to generate them for free using GetQR.tech.

Why Use QR Codes in Print Marketing?

QR codes instantly make your offline content interactive. With one scan, people can:

Visit your website
View a menu
Claim a discount
Watch a video
Sign up for a newsletter
Call your business
Navigate to your location

They're perfect for catching attention and driving action.

Best Places to Use QR Codes in Print

Here’s where you should consider adding QR codes in your print strategy:

Flyers & Leaflets: Promote your latest offer with a direct link
Posters: Add a video teaser, location map, or digital event invite
Business Cards: Share your vCard or contact page
Product Packaging: Link to usage guides or customer reviews
Brochures: Direct customers to your full digital catalog
Event Passes: Link to schedules, RSVP pages, or directions

How to Design QR Codes for Print

When using QR codes in print, follow these key design and sizing tips:

1. Use High Resolution

Download your QR codes in SVG or high-res PNG format from GetQR for clear printing.

2. Size Matters

Minimum recommended size:

2 x 2 cm (0.8 in) for short-distance scans
Larger for posters or anything viewed from a distance

3. Add Contrast

Use dark codes on a light background. Avoid fancy gradients unless you test it first.

4. Add a Call-to-Action

Use short text like “Scan to Visit”, “Get the Offer”, or “Watch Now” near your code to boost engagement.

5. Test Before Printing

Always scan the QR code yourself before printing 1,000 flyers!

How to Create Print-Ready QR Codes with GetQR

With GetQR.tech, creating and customizing QR codes for print is simple and 100% free.

Go to GetQR.tech
Select a code type (URL, PDF, Video, Contact, etc.)
Enter your content
Customize the design (colors, logo, shape)
Click “Generate QR Code”
Download as SVG or high-res PNG for printing

Want to make edits later? Sign up for a free account and save your codes to your dashboard—unlimited saves, no branding.

✅ FAQs: QR Codes in Print Marketing

1. Will the QR code print clearly on my flyer or poster?

Yes, as long as you download it in high resolution (PNG or SVG) and size it appropriately.

2. Can I customize the look of the QR code to match my brand?

Absolutely. GetQR lets you change colors, add logos, and adjust styles to fit your design.

3. What’s the best file format to use for printing?

SVG is ideal for professional printing. PNG also works well for most use cases.

4. Can I update the QR code later without reprinting?

Yes, if you use a dynamic QR code. Sign up for a free account to create dynamic codes you can edit anytime.

5. Are GetQR’s QR codes free for commercial use?

Yes! You can use them in any commercial print project—no watermarks, no licensing fees, no hidden branding.