How to Track QR Code Scans Using GetQR Analytics

Created on 4 April, 2025 • 3,949 views • 3 minutes read

Learn how to monitor your QR code performance using GetQR’s free analytics tools. Track scans, locations, devices, and more—no premium required.

Creating QR codes is just the beginning—knowing how they perform is where the real value lies. Whether you’re using QR codes for business, events, marketing campaigns, or education, understanding how users interact with them can help you make smarter decisions.

That’s where QR code analytics comes in. At GetQR.tech, you don’t just create QR codes—you get built-in scan tracking and analytics tools to help you monitor their performance.

In this post, we’ll walk you through:

  1. Why QR code analytics matter
  2. What metrics you can track
  3. How to use GetQR’s built-in analytics dashboard
  4. Tips to improve scan rates and user engagement

Why QR Code Analytics Matter

Imagine handing out flyers or placing QR codes on posters across the city—but having no clue if anyone actually scanned them.

That’s the problem analytics solves.

Tracking your QR codes helps you:

  1. Measure campaign success
  2. Optimize placement (physical or digital)
  3. Understand user behavior
  4. Improve content and targeting
  5. Justify ROI for clients or stakeholders

Without analytics, you're marketing in the dark.

What Metrics Can You Track with GetQR?

When you create dynamic QR codes with a free GetQR account, you unlock access to powerful analytics for every scan:

MetricDescription
Total ScansHow many times your QR code was scanned
Unique ScannersCount of different users/devices
Scan LocationsCity, country, and region where scans happened
Devices & PlatformsiOS, Android, Windows, etc.
Browsers UsedChrome, Safari, Firefox, etc.
Date & TimeTimestamp of every scan
ReferrersWhere users came from (e.g., Instagram, email)

GetQR stores these analytics for up to 180 days, giving you a long-term view of performance.

How to Access QR Code Analytics on GetQR

Here’s how to access scan data for any of your dynamic QR codes:

🔐 Step 1: Sign Up or Log In

Go to GetQR.tech and sign in. If you don’t have an account, registration is free—and gives you full access to dynamic QR codes and analytics.

📁 Step 2: Navigate to “Projects” or “QR Codes”

All your QR codes will be organized under projects. Select the project containing the QR code you want to track, or go directly to the “QR Codes” tab.

📊 Step 3: Click “View Analytics”

Each dynamic QR code will have an option to view scan statistics. Click on it to open your personalized analytics dashboard.

📈 Step 4: Explore the Data

You’ll see charts and breakdowns by:

  1. Timeframe (daily/weekly/monthly)
  2. Countries/cities
  3. Devices
  4. Referrers
  5. Total vs. unique scans

You can even export this data for reports or presentations.

How to Use Analytics for Smarter Campaigns

Here are a few actionable ways to turn QR code data into insights:

1. A/B Test QR Codes

Create two QR codes linking to different landing pages and compare scan performance to see which messaging works best.

2. Track Offline to Online

Place different QR codes in different physical locations (e.g., flyers in different neighborhoods) and measure which areas bring more engagement.

3. Measure Peak Times

Use the time-of-day scan data to schedule your future promotions or content drops when your audience is most active.

4. Refine Targeting

If most of your scans come from Android users in a specific country, tailor your campaigns accordingly (language, device-friendly content, etc.).

Extra Features to Enhance Analytics

In addition to standard scan tracking, GetQR.tech gives you:

UTM Parameters – Track campaign sources and mediums via Google Analytics

Password Protection – Secure sensitive QR codes and still monitor usage

Cloaked URLs – Hide the final destination and reduce bounce rates

Custom Domains – Brand your links and increase trust

All for free—no ads or watermarks, ever.

Final Thoughts

QR code analytics is not a luxury—it’s a necessity for anyone serious about tracking engagement and improving results. With GetQR’s built-in tracking tools, you get a detailed look at how your QR codes perform in the real world.

And the best part? It’s all included in your free GetQR account. No premium upsells, no gimmicks. Just actionable insights at your fingertips.

Ready to track your first QR code?

👉 Sign up now at GetQR.tech